AI at Work — Marketing & Content
ROLE TRACK
Intensity Level
APPLIED · ROLE TRACK
Operational Duration
6 WEEKS
Course Code: R2-MKT
Enrolment
Dates announced soon
Register your interest and we'll tell you when the next cohort opens.
MODULE TRACKS
Deep-Dive Specializations
Content Planning & Ideation
Ground AI in your audience and goals to generate non-obvious angles, then schedule a month of content.
- • Audience personas and positioning
- • Fresh angle generation at scale
- • Content calendar creation
- • Keyword and topic research
Brand Voice & Repurposing
Capture your voice in a reusable guide, draft on-brand in seconds, and multiply output across channels.
- • Voice guide extraction from examples
- • Fast on-brand drafting
- • One-to-many repurposing workflows
- • Pre-publish fact and originality checks
Visuals, Production & Analytics
Generate on-brand visuals, draft video and slide scripts, and turn campaign data into actionable insight.
- • Image prompts and social graphics
- • Video scripts and slide outlines
- • Analytics summarization and reporting
- • No-code content automation with approval
PROGRESSION PATHWAY
Badge Achievement Hierarchy
Content Creator
Learner Lvl 01
Content Producer
Current Tier
AI Content Strategist
Certified Lvl 03
WEEKLY PLAN
Timeline // 6 weeks · 4-week role trackWk 1-2
Shared Core
AI Literacy & Working with Projects
Foundations: how AI works, bias, safety guardrails, and how to build a Project that remembers your context.
Wk 3
Marketing Track
Content Planning & Ideation
From goal to calendar: audience personas, angle generation, and a 4-week plan you can edit and own.
Wk 4
Marketing Track
Drafting, Voice & Repurposing
Capture your brand voice, draft on-brand, and turn one blog into a full social suite — the biggest time-multiplier.
Wk 5
Marketing Track
Visuals, Multimedia & Analytics
Build a full content engine: visuals, video scripts, analytics insights, and automation with human approval.
Wk 6
Capstone
Role Transformation Project
Assemble your system, measure before/after, and present a working content process your team can run.
TECHNICAL DELIVERABLES
System deployments you will depart with, fully optimized for production environments.
Forge Guarantee
“Leave with a documented, working content system that measurably improves your output or speed — and a clear path to R3 (AI Content / Media Producer).”
Content System
A working AI-powered content engine combining your audience brief, brand voice guide, repurposing recipes, and approval workflow — documented for a teammate to run.
Role Transformation Project
Measured improvement on a real content process: baseline, system design, after-measurement (time or output), quality safeguards, and 5-slide pitch with next steps.
Marketing AI Toolkit
Reusable templates: audience personas, voice guide, content calendar template, repurposing prompt bank, image prompt checklist, and pre-publish checklist.